"I help luxury and high-end companies fix underperforming client relationships, sales strategy, and contract exposure in 90 days."
Twenty years managing the world's most demanding clients, negotiating high-stakes contracts, and building sales strategies for the highest-value accounts in luxury hospitality — now applied to your organization.

Alexandra Lima spent two decades inside the world's most demanding luxury hospitality environments, managing Fortune 100 and Fortune 500 relationships, building sales strategy that delivered $32 million in annual revenue, and negotiating the contracts that protected — and grew — that business.
LUXAURA exists because those three disciplines — client management, sales strategy, and contract negotiation — are not luxury-hospitality skills. They are business-critical skills, sharpened to their highest standard in an industry defined by absolute precision.
“Luxury is not about price — it is about precision, presence, and the art of making every client feel like the only client in the room.”
Managing and retaining the accounts that matter most. LUXAURA brings two decades of experience cultivating high-value client relationships — translating trust-building and anticipation into long-term client retention and growth.
Multi-segment sales strategy built for scale, not guesswork. From pipeline development to closing complex, high-value deals, LUXAURA designs sales strategy proven to drive eight-figure annual revenue in the most competitive markets.
Meticulous, risk-aware contract negotiation drawn from years of high-stakes group and corporate agreements. LUXAURA reviews and negotiates terms with the same precision that protects multi-million-dollar hospitality relationships — applied to your deals.
We assess your current client relationships, sales strategy, and contract exposure.
A bespoke plan is built around your accounts, your industry, and your growth targets.
Hands-on relationship management, sales strategy execution, and contract negotiation support — delivered directly or through embedded leadership.
Ongoing advisory ensures client retention, sales performance, and contract terms keep improving.
Any organization managing high-value client relationships, complex sales cycles, or high-stakes contracts — hotels and resorts, real estate, finance, legal, and corporate sales teams — globally.
Whether you need a sales strategy overhaul, contract review before a critical negotiation, or hands-on management of your highest-value accounts — LUXAURA brings 20+ years of proven results to your table.